Introduction:
The fashion world was abuzz with excitement as Gucci unveiled its Pre-Fall 2018 campaign, titled "Gucci Dans Les Rues". This campaign, shot by the talented Glen Luchford, pays homage to the student awakening in Paris in May 1968. With a nod to the documentarist style of black-and-white photography, the campaign captures the rebellious spirit and youthful energy of that era, while showcasing the eclectic and vibrant world of Gucci.
Pre-Fall 2018 Collection:
The Pre-Fall 2018 collection by Gucci is a perfect blend of retro and contemporary styles, featuring bold prints, luxurious fabrics, and statement accessories. Creative director Alessandro Michele drew inspiration from various sources, including art, history, and pop culture, to create a collection that is both nostalgic and forward-thinking. The pieces in the collection exude a sense of individuality and self-expression, reflecting the rebellious spirit of the Paris student protests.
Gucci Dans Les Rues:
The title of the campaign, "Gucci Dans Les Rues", translates to "Gucci in the Streets", and perfectly encapsulates the theme of youthful rebellion and defiance. The campaign features a diverse cast of models who represent the eclectic Gucci tribe, each bringing their own unique style and personality to the table. The images are shot in gritty urban settings, with a raw and unpolished aesthetic that adds to the overall edginess of the campaign.
For Gucci Dans Les Rues:
The Gucci tribe featured in the campaign are portrayed as young and fearless individuals who are unafraid to express themselves through their fashion choices. From bold patterns and clashing colors to oversized silhouettes and quirky accessories, each look is a statement in itself. The styling in the campaign reflects the eclectic and daring nature of the Gucci brand, pushing boundaries and challenging conventional fashion norms.
DFS Presents: Gucci Pre-Fall 2018:
In collaboration with DFS, the luxury retailer, Gucci launched a special edition of the Pre-Fall 2018 collection, featuring exclusive pieces that were only available at select DFS stores. This partnership brought the world of Gucci to a wider audience, allowing fashion enthusiasts around the globe to experience the brand's unique aesthetic and craftsmanship.
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